Audit your account, fix a drop-off, build a tour. Just ask Copilot.
Audit your account, fix a drop-off, build a tour. Just ask Copilot.
Tours

Product Tours that build themselves and adapt to every user

Most product tours do more damage than good. Chameleon Tours help users at the right time and place, without feeling like Clippy from Word.
Product Tours that build themselves and adapt to every user
Since 2023
Read Case Study
Since 2022
Since 2024
Read Case Study
Since 2022
Read Case Study
Since 2022
Since 2024
Read Case Study
Since 2021
Read Case Study
Since 2020
Read Case Study
Since 2023
Read Case Study
Since 2022
Read Case Study
Since 2025
Since 2025
4.4 stars from 359 reviews
Teams building Product Tours that users don’t hate
G2 Leader badge for Spring 2026. G2 badge for Highest User Adoption, Enterprise, Summer 2025

Tours that spot the problem, then fix it

A Chameleon Compass panel scanning a product for friction, highlighting that many users are building from scratch instead of using the template gallery.

Tours that earn their spot in your product

Metrics your boss actually cares about
Metrics your boss actually cares about

Measure success on user retention and in-product goal actions, not just Tour click-throughs and completions.

Governance to curb your team’s enthusiasm
Governance to curb your team’s enthusiasm

Rate limits, display rules, and smart triggers help prevent user overwhelm. Plus, our governance agent, Ranger, scans for UX clashes before they reach customers.

Looks native, not bolted-on
Looks native, not bolted-on

Chameleons always adapt to their environments, and our Tours never look out of place. Themes and optional custom CSS keep Tours perfectly on-brand.

Audiences that build themselves
Audiences that build themselves

Choose a specific audience, or let Chameleon’s AI build your segments with company and user properties.

A/B tests done for you
A/B tests done for you

Create variants with AI, set your audience split, then automatically roll the winner out to everyone.

Analyze Tour performance where you work
Analyze Tour performance where you work

Connect Tours to Mixpanel, Heap, Amplitude, and more, or use Chameleon’s MCP to get quick digests on how things are going.

Real Product Tours built with Chameleon

Tours that reduce friction and keep users coming back
Start building Tours in our sandbox or book a personalized call with our product experts.
"We were able to feel more confident with the change management and not have any delays with customer adoption because of the Tours we had live."
Lindsay White
Lindsay White
Product Manager
"Using Tours has been helpful to educate people about the tools we're building so that they can use them effectively."
Natalie Mastracci
Natalie Mastracci
Head of Product
"We create Tours whenever we make a change. We've seen great success with using Chameleon to announce those changes."
Karl Fischmann
Karl Fischmann
Senior Product Manager
"We wanted to make sure that people quickly understood Quartzy. By implementing our onboarding tours, Chameleon helped us accomplish that."
Alina Senderzon
Alina Senderzon
Product Design Lead

Frequently Asked Questions

When building with Copilot, Product Tours go from idea to live in under half an hour. Copilot plans the campaign, writes the copy, builds every step, and picks the right audience from a single goal. You review, refine, and ship.
Chameleon’s AI is deeply integrated, not bolted on. Our four agents help you find and fix product friction:

- Compass tracks user behavior and surfaces friction without instrumentation
- Copilot plans, builds, and reviews entire campaigns from a goal
- Prism personalizes content for each user, without you managing audiences or variants
- Ranger flags stale or broken experiences automatically

You'll also find AI copy enhancements, natural-language audience creation, A/B variant creation, Microsurvey summaries, Copilot diagnostics on every live experience, and more.
Lots! Find all our integrations here.

Tools like HubSpot, Salesforce, Mixpanel, Heap, Amplitude, and Segment sync customer data and audiences into Chameleon, and push Chameleon engagement data back out (specifics vary by tool).

Tools like Figma, Calendly, Intercom, G2, and Typeform launch in-app, so users can book meetings, give feedback, or start a chat without leaving your product.

For anything else: Zapier, webhooks, a REST API, and an MCP server.

Absolutely—and not just manually. You can:

- Create multiple variants with AI, or test against a control group that isn't shown the guidance
- Set the traffic split
- Track completions, conversion goals, and statistical confidence

Chameleon handles the heavy lifting. It shows you which variant drives higher activation or conversion with real data, not gut instinct. Even better: let Chameleon run the test for you and auto-promote the winner to your full audience once it’s statistically sound.

Only once, to install the Chameleon code snippet, which can be done in minutes. After that, your Product or Growth team can own everything from creating Product Tours to targeting user segments, without writing a single line of code.
You can set Rate Limits to ensure users won’t get overwhelmed by in-app guidance, Display Rules to show relevant messages to users actively using specific features, and behavioral triggers to ensure onboarding feels natural, not spammy.
Chameleon uses flexible element targeting (ID, class, text, or data attributes), so you can anchor to whatever’s most stable in your codebase. Ranger, our governance agent, monitors for detached or broken elements, and Copilot can diagnose why a Tour stopped working when something changes.
Most customers don't. Copilot accelerates rebuilds (paste your existing content, get a Chameleon-native version built immediately) and teams typically find rebuilding faster and better than porting one-to-one. But on our Growth and Enterprise plans, you can rebuild your favorites with support from your dedicated CSM.
Not at all. Chameleon offers a wide range of in-app guidance, including embedded cards, NPS + surveys, checklists + resource centers, interactive demos, and CMD+K search. They share targeting, governance, and analytics, so you can improve your product in one platform, not five tools. Find all Chameleon in-app patterns here.

Keep exploring

Tours

Template gallery

Get started now with Product Tour templates

View templates
Tours

Native integrations

Connect Product Tours to the rest of your stack

View integrations
Tours

All patterns

See what else Chameleon can build for you

View guidance