Pricing
Plans that grow with you
Options for where you are now and where you're headed
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Pricing by monthly tracked users
Pricing scales as you grow, so there are no surprises. For exact pricing based on your user count, book a call.
MTUs
Pro
from
$750
/mo for 5k MTUs
Start free trial
10,000 free AI credits included
- Up to 20 live experiences
- Copilot to build, analyze, and optimize
- Themes and Custom CSS
- A/B Testing and Goals
- Localize into 5 languages
Growth
from
$1,250
/mo for 5k MTUs, billed annually
- Everything in Pro, plus…
- Unlimited live experiences
- Ranger agent and Governance suite
- AI Interactive Demos and HelpBar
- Dedicated Customer Success and Onboarding
Enterprise
Custom
Tailored to your requirements
- Everything in Growth, plus…
- Roles & Permissions
- Unlimited localization
- Account-switching
- Custom contracts and procurement cycles
Startup plan
For small teams just getting startedStarts at $279 for 2,000 MTUs
Start free trial- 10 Live Chameleon Experiences
- Customization and targeting
- Email support
Every feature, side by side
| Pro | Growth | Enterprise | |
|---|---|---|---|
| Agents | |||
|
Copilot
AI that creates, optimizes, tests, and analyzes your in-app campaigns
|
|||
|
Ranger
Governance agent that runs regular "Jobs" to keep your Chameleon account clean, organized, and efficient
|
— | ||
|
Compass (beta)
Tracks and analyzes user activity to determine the context, needs, and goals of each user. Uses AI credits.
|
|||
|
Prism (beta)
Personalizes your in-product UX based on 1-1 user context. Uses AI credits.
|
|||
| Products | |||
|
In-app Experiences
Product tours, embeddables, microsurveys, checklists, tooltips, modals.
|
Max 20 live | Unlimited | Unlimited |
|
Automations
Create a recorded journey that users can launch to run automatic tasks or flows in your platform
|
|||
|
Interactive Demos
Build and launch product walkthroughs and clickable tours that guide users through key actions.
|
Basic | Full AI+ access | Full AI+ access |
|
HelpBar
HelpBar works as a 'Spotlight Search' that users can launch from your app
|
— | ||
| Features | |||
|
Themes, incl. custom CSS
Create and manage branded designs that anyone on your team can use
|
|||
|
Segmentation and targeting
Target users based on a variety of data sources
|
|||
|
A/B testing and sampling
Use Control Group or Multivariate A/B testing to experiment and measure impact
|
|||
|
Display rules (incl. smart triggers)
Use URLs, elements, clicks, typing, and behavior to control where your Experience shows up
|
|||
|
Scheduling and unscheduling
Use our scheduling feature to control exactly when your Experiences should start displaying or stop appearing to your users.
|
|||
|
Custom events
Events you define within Chameleon based on imported events and specific filters on event properties
|
20 | 20 | 50 |
|
Localization (incl. AI translations)
Users who speak different languages will be more engaged with content in their preferred language
|
5 languages | 10 languages | Unlimited |
| Governance (collision prevention) | |||
|
Review changes
See a view of the changes made in a side-by-side format between the Live and Edited versions
|
|||
|
Rate Limits
Throttle or restrict how frequently Experiences show to your users
|
2 | 2 | Unlimited |
|
Environments
Add Chameleon to multiple domains and subdomains, and manage with Environments
|
4 | 4 | Unlimited |
| Integrations | |||
|
All 3rd party tools (incl. CRMs)
Connect Chameleon natively to 30+ tools, including Zapier, HubSpot, Mixpanel, and more
|
|||
|
Webhooks & APIs
|
|||
|
MCP server
Build in-app guidance and analyze performance in Claude, ChatGPT, or your tool of choice
|
|||
| Account & Partnership | |||
|
Payment method
|
Credit card | ACH | ACH |
|
Billing cycle
|
Monthly | Annual | Annual |
|
Usage Terms
|
Online (no redlines) | Redlined MSA | Redlined MSA |
|
Security Questionnaires
|
— | ||
|
Roles & Permissions
Pick between 3 major Roles (Admin, Teammate, e.g., Creator/Engineer, Viewer) and set different permissions for each teammate on your account
|
Admins & Viewers | Admins & Viewers | All Roles |
|
Seats (Viewers unlimited)
|
10 | 15 | Unlimited |
|
Extra Seats
|
$300/mo for 5 | $3k/yr for 5 | N/A |
|
SAML 2.0 SSO
|
$400/mo | $4k/yr | $4k/yr |
|
First-party implementation
|
— | — | |
|
Additional "Accounts"
|
— | — | $5k/yr per account |
|
Account-switching
|
— | — | |
|
Expert coaching (onboarding, QBRs etc.)
|
— | ||
Agents
Copilot
AI that creates, optimizes, tests, and analyzes your in-app campaigns
Pro
✔
Growth
✔
Enterprise
✔
Ranger
Governance agent that runs regular "Jobs" to keep your Chameleon account clean, organized, and efficient
Pro
—
Growth
✔
Enterprise
✔
Compass (beta)
Tracks and analyzes user activity to determine the context, needs, and goals of each user. Uses AI credits.
Pro
✔
Growth
✔
Enterprise
✔
Prism (beta)
Personalizes your in-product UX based on 1-1 user context. Uses AI credits.
Pro
✔
Growth
✔
Enterprise
✔
Products
In-app Experiences
Product tours, embeddables, microsurveys, checklists, tooltips, modals.
Pro
Max 20 live
Growth
Unlimited
Enterprise
Unlimited
Automations
Create a recorded journey that users can launch to run automatic tasks or flows in your platform
Pro
✔
Growth
✔
Enterprise
✔
Interactive Demos
Build and launch product walkthroughs and clickable tours that guide users through key actions.
Pro
Basic
Growth
Full AI+ access
Enterprise
Full AI+ access
HelpBar
HelpBar works as a 'Spotlight Search' that users can launch from your app
Pro
—
Growth
✔
Enterprise
✔
Features
Themes, incl. custom CSS
Create and manage branded designs that anyone on your team can use
Pro
✔
Growth
✔
Enterprise
✔
Segmentation and targeting
Target users based on a variety of data sources
Pro
✔
Growth
✔
Enterprise
✔
A/B testing and sampling
Use Control Group or Multivariate A/B testing to experiment and measure impact
Pro
✔
Growth
✔
Enterprise
✔
Display rules (incl. smart triggers)
Use URLs, elements, clicks, typing, and behavior to control where your Experience shows up
Pro
✔
Growth
✔
Enterprise
✔
Scheduling and unscheduling
Use our scheduling feature to control exactly when your Experiences should start displaying or stop appearing to your users.
Pro
✔
Growth
✔
Enterprise
✔
Custom events
Events you define within Chameleon based on imported events and specific filters on event properties
Pro
20
Growth
20
Enterprise
50
Localization (incl. AI translations)
Users who speak different languages will be more engaged with content in their preferred language
Pro
5 languages
Growth
10 languages
Enterprise
Unlimited
Governance (collision prevention)
Review changes
See a view of the changes made in a side-by-side format between the Live and Edited versions
Pro
✔
Growth
✔
Enterprise
✔
Rate Limits
Throttle or restrict how frequently Experiences show to your users
Pro
2
Growth
2
Enterprise
Unlimited
Environments
Add Chameleon to multiple domains and subdomains, and manage with Environments
Pro
4
Growth
4
Enterprise
Unlimited
Integrations
All 3rd party tools (incl. CRMs)
Connect Chameleon natively to 30+ tools, including Zapier, HubSpot, Mixpanel, and more
Pro
✔
Growth
✔
Enterprise
✔
Webhooks & APIs
Pro
✔
Growth
✔
Enterprise
✔
MCP server
Build in-app guidance and analyze performance in Claude, ChatGPT, or your tool of choice
Pro
✔
Growth
✔
Enterprise
✔
Account & Partnership
Payment method
Pro
Credit card
Growth
ACH
Enterprise
ACH
Billing cycle
Pro
Monthly
Growth
Annual
Enterprise
Annual
Usage Terms
Pro
Online (no redlines)
Growth
Redlined MSA
Enterprise
Redlined MSA
Security Questionnaires
Pro
—
Growth
✔
Enterprise
✔
Roles & Permissions
Pick between 3 major Roles (Admin, Teammate, e.g., Creator/Engineer, Viewer) and set different permissions for each teammate on your account
Pro
Admins & Viewers
Growth
Admins & Viewers
Enterprise
All Roles
Seats (Viewers unlimited)
Pro
10
Growth
15
Enterprise
Unlimited
Extra Seats
Pro
$300/mo for 5
Growth
$3k/yr for 5
Enterprise
N/A
SAML 2.0 SSO
Pro
$400/mo
Growth
$4k/yr
Enterprise
$4k/yr
First-party implementation
Pro
—
Growth
—
Enterprise
✔
Additional "Accounts"
Pro
—
Growth
—
Enterprise
$5k/yr per account
Account-switching
Pro
—
Growth
—
Enterprise
✔
Expert coaching (onboarding, QBRs etc.)
Pro
—
Growth
✔
Enterprise
✔
Want to discuss your needs?
Whether you're evaluating Chameleon or need help choosing the right plan, our team is ready to help.
"Chameleon is not only a great tool but a great partner! They have a world-class team that is extremely knowledgeable and helpful. I was constantly impressed by everyone I met on the team."
Elyssa Stewart
Former Director of Product Management, Chili Piper
Frequently asked questions
- MTUs are the number of uniquely identified user profiles sent to Chameleon in the prior 30 days. Your pricing scales with this number so you only pay as your active user base grows.
- You get full Enterprise-level access for 14 days. Build, test, and publish experiences with all AI agents and features unlocked. No credit card required to start.
- Some Chameleon features, including Compass (user context) and Prism (personalization) use AI credits. New accounts start with 10,000 credits to try those features. Read more about AI credits here.
- Pro is self-serve with monthly billing starting at $750/mo. Growth adds the Ranger agent for always-on optimization, Interactive Demos, HelpBar, dedicated CSM support, and coaching — billed annually with sales assistance.
- Yes. You can upgrade from Pro to Growth at any time — your account transitions seamlessly. If you need to adjust, our team will work with you to find the best fit.
- Chameleon is the only adoption platform with four purpose-built AI agents that build, optimise, understand, and personalise your in-app experiences. Most tools offer builders — we offer outcomes.
Your first experience goes live this week
Start a free trial with full Enterprise access. Most teams publish their first experience within 2 hours (with Copilot's help, but we won't tell that they did the heavy lifting!)
