You own the story.
Now tell it inside the product.
You drive the launch.
But you lose control when users log in.
You spend weeks on the positioning, the launch email, the landing page. Then users log in, and the story is over, because what happens inside the product is out of your control.
Product marketing owns the message everywhere except where users actually spend their time. Chameleon fixes that.
Where product marketing meets the product
Bring your launch in-product
Reach users at the exact moment they're ready to act, through targeted modals, banners, and tooltips. The result: your launch drives adoption, not just awareness.
Interactive demos that don't exist in a silo
Build clickable walkthroughs for your website and campaigns, then let that engagement inform what users see when they sign up. Unlike standalone demo tools, Chameleon keeps the story connected by recognizing viewers when they log in.
Build audiences with data from anywhere
Build audiences from your CRM, analytics tools, and product data, so your in-app messaging reflects the segmentation you use everywhere else. And with Copilot, building that segment is as simple as describing the audience you want and watching it appear.
A/B testing without the setup
Create a variant with AI, set your split, and let it run. Chameleon tracks completion rates, surfaces a confidence score, and auto-ends the test when you have a winner.
Every launch needs the same assets.
Chameleon's AI builds them for you.
All your launch assets, automatically
Talk through your feature once and get everything you need to take it to market: interactive demo, in-app tour, survey, help docs, and more.
Build in-apps in plain language
Describe the experience you want and Copilot builds it. It's the shortest path from idea to in-product for PMMs who want to move fast without waiting on anyone.
Launch more without losing quality
As your team ships more in-product experiences, Ranger monitors for issues and flags them before they reach users. More launches, same standard.
“Chameleon allows me to build self-serve experiences quickly and efficiently without having to involve my development teams. The ability to iterate on experiences allows me to test things with confidence that I can experiment and play around freely.”
“The survey has an 18% response rate and we’ve gotten some really good insights from that. Prior to adding this, we didn't have a defined process for collecting feedback from users post onboarding.”
“Chameleon helps us promote new features, run marketing activations, and create onboarding flows for new users. The speed at which audiences are processed is excellent, no need to wait around and every tour is triggered as intended.”
