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Chameleon for Product Marketing Managers

Boost user engagement and product adoption

Give users the smoothest path from sign-up to success through engaging in-app patterns and swift experimentation
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Loved by Product Marketing Managers at these orgs

Eliminate the activation gap

Accelerate new users' "aha moments" to help them discover key features and set them up for long-term success.

  • Create customized Product Tours to guide users
  • Use Checklists to help users complete activation tasks with ease
  • Display content based on role, industry, or user actions to maximize relevance and engagement
Eliminate the activation gap

Accelerate discovery and adoption

Drive deeper engagement for new and existing features through tailored in-app patterns that align with users' goals

  • Upgrade your launches with contextual in-app patterns
  • Encourage exploration with non-intrusive patterns and triggers that don't cut off users' flows
  • Use A/B Testing to understand what drives more impact and let the data guide your decisions
Accelerate discovery and adoption

Streamline content engagement and event promotion

Inboxes are a busy place. Cut through the noise and inspire users through new use cases, help them achieve success with custom guides, and boost event registration

  • Highlight practical use cases tailored to users' needs and demonstrate how they can maximize value
  • Provide in-app support with guides tailored to users' engagement to drive activation and upsells
  • Drive excitement and increase registration by promoting relevant events that align with user interests
Streamline content engagement and event promotion
“Since we started using Chameleon, we've increased our focus on both feature awareness and product enablement. It's a huge game changer for us, boosting more awareness and setting in place processes for how we communicate with our customers in-app.”
Rachel Sheldon
Product Marketing Manager
Vitally

How Product Marketers Use Chameleon

Boosting engagement and simplifying feature adoption

Product Marketing Manager

Onboarding and Activation

Ensure each new user becomes a power user with guided onboarding flows tailored to their needs

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Product Marketing Manager

Feature Adoption and Upsells

Promote new or underutilized features through in-app announcements to users based on activity

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Product Marketing Manager

Improved Engagement

Provide relevant help resources based to reduce friction and enhance product satisfaction.

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How Product Marketing Managers use Chameleon

Features that unlock effortless engagement and better in-app promotion

How Vitally streamlined feature adoption and enabled self-serve customer support
"Before Chameleon, we didn't have clear ways to communicate to our customers when a new feature launched."

– Rachel Sheldon, Product Marketing Manager at Vitally
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Make every launch your best one yet

Create in-app experiences that delight users and boost your revenue

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