Audit your account, fix a drop-off, build a tour. Just ask Copilot.
Audit your account, fix a drop-off, build a tour. Just ask Copilot.
Tooltips

Give your UI a voice
with Tooltips that write themselves

Even the best products leave gaps. Chameleon tells you where to add guidance and creates the Tooltips users need.
Tooltips that write themselves and adapt to every user
Since 2023
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Since 2022
Since 2024
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Since 2022
Read Case Study
Since 2022
Since 2024
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Since 2021
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Since 2020
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Since 2023
Read Case Study
Since 2022
Read Case Study
Since 2025
Since 2025
4.4 stars from 359 reviews
Teams that answer user questions at the source
G2 Leader badge for Spring 2026. G2 badge for Highest User Adoption, Enterprise, Summer 2025

Tooltips that give every user their own answer

Compass callout boxes over a fictional invoicing app, flagging that users are struggling to find the Template Gallery and taking roundabout routes to reach it.

Help that's fine-tuned for your product

Pinpoint positioning
Pinpoint positioning

Anchor to any page element with full control over pointer and placement so the Tooltip explains without obscuring.

Pixel-perfect design
Pixel-perfect design

Tooltips inherit your global brand styles. Optional custom CSS and full design controls take it further so you get a Tooltip that feels like it belongs, not something bolted on.

Right Tooltip, right user
Right Tooltip, right user

Segment based on role, plan tier, lifecycle stage, or any property in your CRM or analytics tool. Power users don't need the same context as day-one signups.

Reuse without rebuilding
Reuse without rebuilding

Configure a single Tooltip to fire on every matching element across your UI without duplicating work.

Triggers that fit your UI
Triggers that fit your UI

Hover, click, or icon-triggered, to fit how users ask for help. Use our icons or bring your own for a perfect match.

Tooltips that take action
Tooltips that take action

Add media and CTAs to Tooltips. Buttons can start a Tour, open a Microsurvey, or connect to native integrations so users take the next step in your product.

Real Tooltips built with Chameleon

Put the right context in the right place, for the right user
Build Tooltips in our sandbox or book a personalized call with our product experts.
"It's great to have Tooltips where our application isn't doing as much of the work as we would hope, but can serve as a bridge to the time where we can get there."
Emma Van Pelt
Emma Van Pelt
VP of Customer Experience
"The ability to customize and target Chameleon tours, launchers and tooltips is really helpful without a lot of developer work."
Gabrielle Shklovsky
Gabrielle Shklovsky
Director of Product
"We sent an email announcing new functionality, but didn’t see many people using it. With a Chameleon tooltip, we saw an immediate behavior change."
Alina Senderzon
Alina Senderzon
Product Design Lead

Frequently Asked Questions

Most Tooltips take under five minutes. Open the Builder, select your anchor element, write or generate copy with Copilot, set your trigger, and publish. From idea to live in a single session.
Chameleon's AI is deeply integrated, not bolted on. Our four agents help you find and fix product friction:

- Compass tracks user behavior and surfaces friction without instrumentation
- Copilot plans, builds, and reviews entire campaigns from a goal
- Prism personalizes content for each user, without you managing audiences or variants
- Ranger flags stale or broken experiences automatically

You'll also find AI copy enhancements, natural-language audience creation, A/B variant creation, Microsurvey summaries, Copilot diagnostics on every live experience, and more.
Lots! Find all our integrations here.

Tools like HubSpot, Salesforce, Mixpanel, Heap, Amplitude, and Segment sync customer data and audiences into Chameleon, and push Chameleon engagement data back out (specifics vary by tool).

Tools like Figma, Calendly, Intercom, G2, and Typeform launch in-app, so users can book meetings, give feedback, or start a chat without leaving your product.

For anything else: Zapier, webhooks, a REST API, and an MCP server.
Only once, to install the Chameleon code snippet, which can be done in minutes. After that, your Product or Growth team can own everything from creating Tooltips to targeting user segments, without writing a single line of code.
Chameleon uses flexible element targeting (ID, class, text, or data attributes), so you can anchor to whatever's most stable in your codebase. Ranger, our governance agent, monitors for detached or broken elements, and Copilot can diagnose why a Tooltip stopped working when something changes.
Most customers don't. Copilot accelerates rebuilds (paste your existing content, get a Chameleon-native version built immediately) and teams typically find rebuilding faster and better than porting one-to-one. But on our Growth and Enterprise plans, you can rebuild your favorites with support from your dedicated CSM.
Not at all. Chameleon offers a wide range of in-app guidance, including product tours, embedded cards, NPS + surveys, checklists + resource centers, interactive demos, and CMD+K search. They share targeting, governance, and analytics, so you can improve your product in one platform, not five tools. Find all Chameleon in-app patterns here.

Keep exploring

Tooltips

Template gallery

Get started now with Tooltip templates

View templates
Tooltips

Native integrations

Connect Tooltips to the rest of your stack

View integrations
Tooltips

All patterns

See what else Chameleon can build for you

View guidance