A year at the G2 top: why product teams keep choosing Chameleon

Chameleon was just recognized as a Leader in our category for the fifth season in a row. Above that, we've been ranked the #1 "Self-Serve Solution" for Enterprise teams, and we're moving faster to proudly sport the "Momentum Leader" badge again. We’re thrilled and humbled, but we know you’ve heard that before. These aren’t vanity badges. They’re signals that smart teams are seeing serious impact:

📈 Faster user activation

🧭 Fewer support requests

🧪 More experiments without engineering bottlenecks

And they’re doing it without disrupting the user experience.

We’re a G2 Leader across Digital Adoption Platforms, Customer Success, and Momentum. And what they really represent is:

• A shift away from interruptive onboarding

• A bet on embedded, branded, native-feeling guidance

• And product teams proving you can drive adoption without compromising the end-user experience

These reviews keep hitting the same notes: “flexible,” “easy to use,” and “feels like part of the product.” But what really matters are results. The kind that drive adoption, reduce churn and make product teams look like heroes. Here are a few of those wins and why they’re the real reason we’re at the top.

When Shortcut wanted to move fast without racking up engineering work, they started with Microsurveys to identify what was blocking activation. That one move? +8% lift in account creation. Today, they use a combination of Tours, Embeddables, and Launchers to drive feature engagement for new users.

Gut checks are fine. But SoSafe needed product feedback that reflected the user experience in their application. Their first in-app survey saw 10x more responses than their previous efforts. Next, they gathered 400 new G2 reviews and started tracking their NPS score, all helping their team iterate with precision.

Vitally wanted to empower their PMs to drive feature awareness and product adoption without disrupting their users’ experience, or relying on engineering support. Dedicated to creating a delightful user experience, the team used Chameleon’s patterns to get 55% of users to opt into self-serve learning and driving feature discovery and adoption.

Rankmi was looking for an efficient way to measure product satisfaction and improve the user experience. The team used Microsurveys to increase NPS response rates by 500%. Yes, 5x. They validated a major redesign, collected nuanced UX feedback, and launched self-serve education centers using Launchers, all built for a global audience.

Foleon wanted to improve their activation rate and get actionable in-app feedback from new users without worrying about a native style. With personalized, self-serve onboarding Checklists, the team started seeing between 71% and 99% completion rates for their onboarding Walkthroughs and continued experimenting to improve their new user experience.

These wins show that guidance doesn’t have to be disruptive. You don’t have to sacrifice your brand style or users’ experience to help them get more value. If you’re looking for more inspiration, check out more success stories.

Let’s be honest: you’ve probably tested a few onboarding tools. But here’s the difference, our customers aren’t just “going live.” They’re scaling, experimenting, and moving faster. And we're not done. More updates are coming soon, shaped (as always) by the folks using Chameleon every day. Thank you for your trust, feedback, and support! 

🚀 If you’re still duct-taping together onboarding with modals and hope, book a demo to explore how Chameleon can drive your product's success!

👉 Or check out our Buyers' Guide, complete with evaluation templates, tips, and questions worth asking any DAP vendor to help you make the right choice ✨