6 Questions to ask before renewing your DAP contract

Renewal season is here, PMs, and it’s time to put your DAP under the microscope. If you had to rate your DAP on a scale of 1 to 10, what would it be? If it’s anything less than a 9, it might be time to question if it’s pulling its weight. Is your DAP the go-to tool for your team, or is it more like that gym membership you keep paying for but barely use?

Sticking with your current tool because “we’ve always used it” is the equivalent of wearing shoes two sizes too small—they technically work, but they’re holding you back.

If your DAP feels like more of a liability than an MVP, it’s time to dig into the details. This article will help you assess whether your DAP is truly empowering your team, or overstaying its welcome.

A great DAP should feel like the MVP of your tech stack, not the person who mysteriously disappears on moving day. Yet, we’ve heard countless PMs describe the exhausting dance of compensating for tools that can’t scale.

Red flags

🚩 You’re never quite sure if an experience will function as expected.

🚩 Building in-app experiences doesn’t feel native to your product.

🚩 The cost of the tool feels disproportionate to the value you’re getting.

What to do

• Stress-test scalability: Can the DAP handle 10x your current user base without breaking down? Ask for case studies.

• Prioritize reliability: Look for advanced publishing features, like preview environments, that reduce guesswork and ensure your experiences are robust.

• Audit cost-effectiveness: If your team is pouring hours into compensating for the tool’s gaps, the tool might be costing more than you think.

Your SaaS stack should be like a jazz band, each tool plays its part in harmony. But many DAPs fail to integrate with platforms like CRMs, analytics, and email tools, creating inefficiencies that slow your team down.

Red flags

🚩 You’re relying on middleware to make basic integrations work.

🚩 Building end-to-end user flows feels like a game of Jenga, with pieces constantly falling out of place.

🚩 Data silos make it impossible to create a single source of truth for user metrics.

What to do

• Test integrations: Does the DAP plug into your existing stack without duct tape?

• Evaluate real-time capabilities: Can the tool sync user behavior data instantly, or does it rely on batch processing?

• Ask about the roadmap: Are there meaningful integration updates planned, or is the tool stuck in the past?

If your DAP feels like a bad PowerPoint template—clunky and dated, it’s time to rethink. Your users expect modern, experiences that feel native to your product, not like an add-on slapped on top. We’ve heard this frustration time and time again...

Red flags

🚩 Limited design options force you to compromise on user experience.

🚩 Customization requires external tools or CSS knowledge your team doesn’t have.

🚩 Your onboarding flows look disconnected or out of place within your product.

🚩 Your DAP usage metrics are declining, or it’s only being used by a small subset of your team.

What to do

• Look for flexibility: Choose a DAP with templates for speed and custom CSS options for branding.

• Prioritize modern UX: Embedded flows, inline designs, and spotlight search features should be standard, not optional.

• Test branding capabilities: Can the tool easily match your app’s color schemes and fonts without hours of tweaking?

• Review usage analytics: Check which teams and workflows are relying on the DAP and where adoption has stalled. Low usage often indicates poor usability or a lack of perceived value.

A DAP should drive growth, not sit idle like that treadmill you bought in January. If your DAP isn’t enabling your team to experiment, optimize, and deliver delightful user experiences, it might be time to move on.

Red flags

🚩 Experimentation is clunky or outright impossible.

🚩 The tool hasn’t significantly moved the needle on key metrics like adoption or retention.

🚩 Your team uses the tool so infrequently that its value is questionable.

What to do

• Measure experiment velocity: How quickly can you test and iterate on flows?

• Review analytics depth: Is your data actionable or surface-level fluff?

• Calculate opportunity costs: How much have you missed out on due to your DAP’s limitations?

Guesswork is great for game nights, not user flows. With Chameleon, you can A/B test in-app tweaks to see what actually works instead of relying on your gut (or Greg’s ‘hunch’). Imagine knowing, not guessing, if your users prefer ‘Click Here’ over ‘Get Started.’

Today’s users expect slick, intuitive experiences. If your DAP struggles to deliver or adapt to evolving feedback, you’re likely losing ground to competitors.

Red flags

🚩 Customization is so slow that you can’t keep up with user feedback.

🚩 Features like personalization or mobile responsiveness are missing.

🚩 User engagement drops off after onboarding due to clunky flows.

What to do

• Benchmark expectations: Compare your user flows to industry leaders.

• Evaluate time-to-update: How quickly can you implement changes based on user needs?

• Look for advanced features: Personalization, automation, and great mobile experiences should be table stakes.

A great vendor isn’t just a vendor, they’re part of your team. If they’re not proactively helping you optimize, troubleshoot, and innovate, you’re not getting the value you deserve.

Red flags

🚩 Support feels transactional, not strategic.

🚩 They don’t provide regular insights or resources to help you grow.

🚩 You struggle to get responses during critical moments.

What to do

• Test their migration support: A good vendor will guide you through switching smoothly, whether it’s migrating in-app experiences or setting up integrations. This can turn the cost of switching into an opportunity to streamline and innovate.

• Demand proactivity: Look for vendors that offer regular check-ins, optimization tips, and best practices.

• Gauge their partnership potential: Are they invested in your success, or just the renewal fee?

Keeping a subpar DAP is like holding onto a flip phone in the age of smartphones. Sure, it works, but it’s not helping you thrive. Switching might feel daunting, but the payoff, seamless integrations, modern designs, and proactive support, is worth the leap.

If your DAP isn’t the first tool your team reaches for to engage users, it’s time to ask why, and whether sticking with it is worth the opportunity cost.