15 Top In-App Feedback Tools: Gather User Insights with Ease

User feedback is the secret to building products your users will love. It reveals what’s working, what’s not, and where to focus your efforts. But gathering that feedback isn’t always easy. 

In-app feedback tools make it easy for users to share their thoughts right within your app—no email reminders, no complicated forms. Whether it’s through visual feedback widgets or quick in-app survey tools, they let you gather actionable insights into exactly when and where users are engaging with your product.

But with so many in-app feedback tools out there, how do you choose?

We’ve done the work for you: we reviewed dozens of the best customer feedback tools, looking at features, success stories, user reviews, and ratings to bring you the top choices. These tools make it easier to gather customer feedback that drives real results.

An in-app feedback tool is a feature within an application that allows users to provide feedback directly without leaving the app. This can include reporting bugs, suggesting new features, or sharing general thoughts about the user experience. 

In-app customer feedback tools often appear as feedback widgets, in-app surveys, or rating prompts, making it convenient for users to communicate their insights in real time.

Customer feedback comes in many forms. Here’s a quick breakdown:

• Usability feedback: This focuses on how easy (or difficult) your product is to use. Users might highlight confusing navigation, clunky workflows, or areas where they get stuck. Usability feedback helps you refine the user experience and create a smoother journey.

• Feature requests: Users love sharing ideas for what your product could do. Feature requests give you a window into what your audience values most and what enhancements could boost engagement.

• Bug reports: Nobody likes running into glitches. Bug reports point out errors or technical issues that disrupt the user experience, helping your team quickly address and resolve them.

• Satisfaction ratings: Think NPS surveys or star ratings. These measure how happy your users are with your product, offering a high-level view of overall satisfaction and areas for improvement.

Now that we know what feedback looks like, let’s check out the in-app feedback tools that make collecting it feel effortless—and, dare we say, kind of fun.

Chameleon is a product adoption platform for better user onboarding and in-app feedback loops with an intuitive, sleek interface. This enables you to quickly create in-app surveys and feedback opportunities to get the answers you need about your product.

Chameleon’s top in-app feedback features include Microsurveys, which enable you to request feedback from app users at specific points in the product experience. Microsurveys can consist of a single question or multiple questions, depending on your needs. You can easily set up and run Net Promoter Score® (NPS) surveys, customer satisfaction (CSAT) surveys, Customer Effort Score (CES) surveys, or ask directly for users' opinions.

Key features:

• Product tours: Interactive guides that walk users through key features and workflows within the application

• NPS & Microsurveys: In-app surveys that collect user feedback and insights directly within the product interface

• Tooltips: Contextual help elements provide information about specific features or UI elements when users interact with them

• Banners: Non-intrusive in-app messages that can be embedded within the UI to deliver updates or announcements.

• Embedded cards: Content blocks that can be embedded within the product to promote content and events, or gather feedback

• HelpBar: A universal search feature that allows users to quickly find and access help content, FAQs, and resources without leaving the application

• Integrations: Key integrations include Google Analytics, Mixpanel, Salesforce, HubSpot, Intercom, Slack, Figma, Airtable, and Navattic

Pricing

Chameleon offers a Startup plan for small companies starting at $279 per month, and a Growth plan for growing businesses starting at $599 per month. 

Not sure where you’ll fit in? The Chameleon pricing page has a calculator to help you predict your spending based on monthly user growth.

Let's hear what product leaders at Heap, ActiveCampaign, and Braze have to say:

UserVoice is all about helping you gather and prioritize user feedback with ease. Its feedback widgets let users share suggestions, report bugs, or vote on ideas directly in your app. It’s especially great for managing feature requests, collecting feedback, spotting trends, and aligning your product roadmap with what users really want.

Key features 

• Feedback Portal: A branded, customizable space where customers can submit, vote on, and discuss product ideas and feature requests

• Contributor Sidebar: Enables internal teams to capture customer feedback from any web-based application

• Customizable Organizational Tools: Helps map feedback data to specific product suites, teams, and customer segments

• Automated Status Updates: Notifies users and team members as ideas progress through different stages

• AI-powered Merge Matches: Automatically detects and consolidates similar ideas to reduce duplication

• Multi-channel Feedback Collection: Gathers input from web widgets, mobile apps, email, and social media

• Voting System: Enables users to rank and prioritize feature requests

Pricing

• Growth: $899 per month

• Team: $1,199 per month 

• Strategic: $1,349 per month 

• Enterprise: Custom quote

Intercom is a customer communications platform that unifies every aspect of the customer journey, from conversion to engagement to support. In-product messaging solutions enable you to reach customers while they’re using your product and include features such as chatbots, banners, surveys, and more. 

Key features 

• Live Chat: Highly customizable live chat functionality with integration capabilities

• Fin AI Agent: An AI-powered chatbot with high resolution rates that can handle frontline support

• Ticketing System: Manages and tracks customer issues efficiently

• Conversation Topics: Helps analyze common themes in customer interactions

• Customizable Reports: Offers real-time performance data and actionable insights

Pricing

• Essentials: $29 per seat per month

• Advanced: $85 per seat per month 

• Expert: $132 per seat per month

Zendesk is a go-to for customer support, but it also helps you collect in-app feedback. Its feedback widgets and in-app surveys let users share their thoughts without leaving your app. Plus, Zendesk automatically gathers helpful context, like device details and app versions.

Key features 

• Ticketing System: Collects and manages customer requests from multiple sources in a centralized dashboard

• Self-Service Knowledge Base: Provides a repository of articles, FAQs, and guides for customers to find answers independently

• Mobile Apps: Offers mobile applications for agents to manage support on-the-go

• AI-Powered Features: Includes chatbots, automated triage, and virtual agents to enhance customer support efficiency

Pricing

Zendesk only offers annual plans: 

• Suite Team: $55 per agent per month 

• Suite Growth: $89 per agent per month 

• Suite Professional: $115 per agent per month 

• Suite Enterprise: Custom quote

Hotjar specializes in understanding user behavior through heatmaps, session recordings, feedback buttons, surveys, and user tests and interviews. It’s designed to show you how users navigate your site, where they click, and where they drop off. While it’s great for web app insights, it’s not effective for mobile app feedback collection. 

Key features 

• Heatmaps: Visualize user behavior on websites, showing the most and least active areas

• Session Recordings: Capture real-time user interactions, including mouse movements, clicks, and scrolls

• Flexible Screenshot Retaker: Analyze dynamic content like drop-downs and pop-ups in heatmaps

• AI-Powered Features: Automatically create surveys and generate summary reports

• Funnels and Trends: Measure conversion rates and explore metrics to uncover user behavior trends.

Pricing

• Free

• Growth: $49 per month

• Pro and Enterprise plans: Custom quote

Qualaroo is best known for its Nudges—lightweight pop-up surveys that appear at the right time and place. While it works for web and mobile apps, its strength is gathering targeted feedback from specific user segments. Since it was acquired by ProProfs in 2019, Qualaroo has integrated with other tools like knowledge bases and chat support.

Key features 

• Multi-channel support: Deploy surveys across websites, mobile apps, emails, and digital products

• Pre-built survey templates: Access professionally designed templates for various survey types, including NPS and CSAT

• Skip logic and branching: Create dynamic surveys that adapt based on user responses

• AI-powered sentiment analysis: Automatically categorize and analyze feedback emotions

• Custom coding flexibility: Modify survey design and functionality using custom CSS and JavaScript

Pricing

• Free

• Business: $79.99 per month

Survicate is a versatile online customer feedback tool that gathers insights through in-app surveys, feedback widgets, and email surveys. Its user-friendly interface makes it easy to create and launch surveys tailored to your audience. With integrations for tools like Intercom and HubSpot, you can streamline feedback collection and analysis.

Key features 

• AI-powered survey creation and analysis: Generate surveys quickly and analyze results efficiently using AI technology

• Advanced targeting options: Show surveys to specific audiences based on behavior, demographics, or custom properties

• Survey logic and branching: Create dynamic surveys that adapt based on user responses

• Real-time analytics and reporting: Access reporting tools and pre-built dashboards for instant insights

• Feedback Hub: Centralize feedback from multiple sources in one place

Pricing

• Free

• Good: $99 per month

• Better: $149 per month 

• Best: $249 per month 

• Better Than The Rest: Custom quote

Wootric, part of the InMoment platform, focuses on customer feedback metrics like NPS, CSAT, and CES. It’s built to collect detailed feedback through in-app surveys, email, and SMS, helping you track customer sentiment over time. With AI-driven insights and analytics, Wootric makes it easy to spot trends and prioritize improvements.

Key features 

• AI-powered analytics: Uses machine learning to deliver insights from feedback data

• Targeted sampling: Trigger surveys based on specific events or user attributes

• Sentiment analysis: Automatically categorizes and analyzes feedback emotions

• Text analytics: Identifies trends and topics in open-ended feedback

• User segmentation: Analyze feedback based on custom segments and filters

Pricing

Wootric doesn’t publicly disclose its pricing. However, Capterra lists a Basic plan at $89 per month.

Pendo describes itself as software that makes your software better—an apt description of customer success software. Pendo Feedback allows you to collect customer requests directly in your application. The platform’s in-app solutions include self-service resources to help reduce user support tickets, build user proficiency, and increase customer satisfaction. 

Key features 

• Feature Tagging: Allows tagging of UI elements to track engagement and usage

• Segmentation: Enables user segmentation based on behavior, demographics, or custom properties

• Product Areas: Organizes analytics, guides, and feedback by different product sections

• Product Engagement Score (PES): Measures overall product engagement combining adoption, stickiness, and growth

• Feature Forecasting: Helps prioritize feature requests based on potential impact and effort

Pricing

Pendo doesn’t share it’s pricing on the website, but here’s what a few Redditors say: 

• A startup was quoted $30,000 USD for their "base plan" to use webhook functionality

• Another user mentioned estimates in the $85,000 to $100,000 range for the first year, with subsequent years being less expensive by 5 figures

• A more recent mention indicates a starter plan at $2,000 per quarter for 2,000 Monthly Active Users (MAU), which amounts to $8,000 per year

Appcues is a user onboarding and product feedback solution that helps organizations guide new users, increase activation and conversion, and reduce time to value. The in-app feedback solutions from Appcues include NPS prompts and custom product surveys that enable you to collect user feedback at any point of the user journey.

Key features 

• Segmentation: Target users based on attributes, behavior, or predefined segments

• Flow targeting: Trigger flows based on user attributes or actions

• UI patterns: Choose from hotspots, tooltips, modals, slideouts, and banners

• Events Explorer: View, validate, and visualize user interactions with features

• Integrations: Connect with tools like Salesforce, HubSpot, and Segment

Pricing

• Start: $250 per month paid annually 

• Grow: $1000 per month paid annually 

• Scale: Custom quote

WalkMe is a digital adoption platform to help organizations improve their employee experience, customer experience, and product experience. The platform’s answer to in-app feedback provides organizations with details on where employees and users are getting stuck within the software. Identifying and understanding points of friction enables businesses to improve the user experience (UX) and better direct users to value realization. 

Key features 

• Smart Walk-Thrus: Interactive step-by-step guides for user onboarding and task completion

• Analytics Suite: Tools for tracking user engagement, behavior patterns, and software usage

• Content Creation and Automation: Self-service editor for designing workflows and automating processes

• ActionBot: AI-powered chatbot for answering FAQs and automating common requests

• Conversational Interface: Natural language chat interface for finding information and completing tasks

Pricing

WalkMe doesn’t disclose its pricing publicly. However, According to Vendr (a SaaS negotiating service), the average WalkMe contract costs around $79,000 a year, up to $405,000.

Userflow is a user onboarding software that lets your team build customized in-app tours, checklists, and surveys. The survey and NPS features enable you to place logic-based NPS, CSAT, free-form text surveys, and more in front of users at the right moment. The platform also offers other user onboarding solutions to help improve the product experience for customers. This includes an onboarding flow builder, checklists, resource centers, and more.

Key features 

• Flow Builder: Visual, no-code editor for creating interactive in-app guides and tours

• Surveys: In-app surveys for gathering user feedback and personalizing experiences

• Resource Centers: Centralized hubs for help content and on-demand guidance

• Customization: Ability to embed custom CSS, images, and videos within user flows.

• Segmentation: Create reusable user lists for targeted content and analytics

Pricing

• Startup: $240 

• Pro: $680

• Enterprise: Custom quote

Userpilot is an in-app experience tool designed to provide businesses with personalization options to accelerate growth. Their in-app marketing solutions guide customers to increase adoption through feature discovery and product changes. Userpilot also offers a wide variety of other user engagement solutions, such as solutions for self-serve support, customer retention, account expansion, and more.

Key features 

• Feature tagging: Track feature usage and adoption with no-code click-to-track functionality

• Resource center: Create a self-service support hub with customizable content

• Custom events: Group distinct user actions to track complex feature usage

• Analytics suite: Includes product usage data, funnel reports, retention tables, and path analysis

Pricing

• Starter: $249 per month 

• Growth: $799 per month 

• Enterprise: Custom quote

Intercom is a customer communications platform that unifies every aspect of the customer journey, from conversion to engagement to support. The in-product messaging solutions enable you to reach customers while they’re using your product and include features such as chatbots, banners, surveys, and more. Below is an example of how you can capture feedback with Intercom.

SatisMeter is a feedback collection tool that’s recently been acquired by Productboard, a product management platform that will integrate this tool into their existing plans.

The software enables you to build feedback surveys using a number of different survey templates, such as CSAT, CES, and NPS surveys (as shown in the above image), and surveys for product-market fit. From there, you can choose a channel where you want to deploy your surveys.

Key features 

• Easy setup: SatisMeter offers a quick 5-minute setup process with an intuitive platform

• Multiple survey types: Supports NPS, CSAT, CES, and custom surveys across various channels

• Real-time analytics: Provides instant reporting and analytics for customer satisfaction trends

• Integrations: Offers native integrations and connects with 1300+ apps through Zapier

Pricing

• Free

• Growth: $199 per month 

• Enterprise: Custom quote

Choosing your in-product user feedback solution is a big decision that involves a lot of consideration. So, what should you look out for when choosing your software? Let’s take a look at key points you should take into consideration. 

The tool should be easy for both your team and users to navigate. Look for a simple setup process, intuitive interfaces, and minimal learning curves. The smoother the experience, the faster you can start collecting valuable insights.

Your feedback tool should work seamlessly with the tools you already use, like CRMs, help desks, or product management software. Strong integration options ensure your visual feedback tool flows smoothly into your existing workflows.

Every app and audience is different. Choose a tool that allows you to customize surveys, feedback forms and widgets, and workflows to fit your brand and specific feedback needs. Personalization ensures better engagement and actionable insights.

Budget matters. Look for a tool that offers the features you need at a price point you can afford. Compare pricing tiers and ensure there are no hidden costs. Some tools even provide free trials or limited free plans so you can test before committing.

Choosing the right tool is only half the battle—how you use it makes all the difference. 

• Ask at the right time: Trigger feedback requests when it makes sense—after a purchase, completing a task, or reaching a milestone. Timing is everything.

• Keep it short and focused: Avoid overwhelming users with long surveys. Stick to a few targeted questions for better response rates.

• Personalize the experience: Use the user’s name and reference their journey to make feedback requests feel relevant and engaging.

• Follow up on feedback: Show users their input matters by acting on it and letting them know what’s changed because of their suggestions.

• Use feedback segments: Analyze feedback by user type, location, or activity to uncover deeper insights and trends.

• Integrate with your workflow: Connect your feedback tool to your CRM or project management software to keep everything organized and actionable.

• Low response rates: Users might ignore your feedback requests if they’re too frequent or intrusive. To avoid this, time your surveys strategically—after key actions or milestones—and keep them short and relevant.

• Unclear or generic questions: If your questions are vague, you’ll get unhelpful answers. Ask specific questions like, “What feature would you like us to add?” rather than “How do you feel about the app?”

• Feedback overload: Collecting too much feedback without a plan can be overwhelming. Prioritize insights by categorizing them—bug reports, feature requests, usability issues—and tackle them systematically.

• Ignoring user feedback: Nothing frustrates users more than sharing feedback that goes unnoticed. Always close the loop—acknowledge the feedback and communicate updates or improvements based on their input.

• Technical issues: Feedback tools that glitch or disrupt the user experience can harm your app’s reputation. Test your tool thoroughly and monitor its performance to ensure a seamless experience.

You’ll get the best, most honest feedback possible when you ask for it as users engage with your product. You want to know what users think of your product while they’re using it. 

Chameleon helps you do just that with tools designed to fit seamlessly into your product. From feedback widgets to in-app surveys, Chameleon makes it simple to gather insights when and where it matters most. Its customizable design ensures your customer feedback forms and requests align perfectly with your brand, while targeting options help you collect data from the right users at the right time.

Plus, with Chameleon’s no-code setup, anyone on your team can create and launch instant feedback tools—no technical expertise required. It’s fast, easy, and ensures everyone can contribute to improving the user experience.