An interactive Demo helps prospects or new users experience your product without requiring them to sign up or log in. Demos provide a hands-on, click-through experience that mimics real product interactions without requiring users to perform complex actions. They can be viewed on a website, in a blog article, or launched from an email.

On the other hand, a Product Tour is typically a guided experience within your product that helps users learn about the next onboarding steps, new features, or updates. It’s focused on product engagement and helps users navigate and adopt the product more effectively.

Chameleon captures your actions on the page using the Chrome Extension and turns that into a step-by-step sequence of screenshots and videos. You can overlay Hotspots and annotations on each Demo Step to engage and educate users. This results in a dynamic guided Demo, offering a clear picture of the benefits users can expect from your product.

When you click on a page, Chameleon records it as a screenshot Step in your Demo and places a Hotspot where you clicked. Whenever you scroll on the page or type, Chameleon records that as a video Step. While editing your Demo, you can choose what Steps you want to keep.

Chameleon will pick up your brand’s colors and automatically apply them to the Demos you create, so all Hotspots and CTA buttons will follow your brand’s style. You can always update the color of the Hotspots and buttons to create new styles.

On your website, they work great on product pages, pricing sections, case studies, and blog posts to enhance engagement. Many teams also use them in help centers to improve self-serve support.

Additionally, you can integrate Demos directly within your product, launch them via email campaigns, showcase them on social media, or use them in live webinars and presentations to create interactive experiences.

Chameleon Demos are responsive by default, meaning they adjust to different screen sizes and are optimized for modern browsers like Chrome, Firefox, Edge, and Safari. On mobile, Chameleon optimizes the Demo to fit smaller screens and touch interactions.

Chameleon gives you real-time insights into how users engage with your Demos, including:

• Views & completions: see how many people start and finish your Demo.
• Time spent on your Demos: understand which Demos hold users’ attention.