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ChatGPT

The ChatGPT modal introduces users to the flagship LLM model, GPT-4o, highlighting its capabilities in a clear and concise manner. Instead of flooding users with excessive information, the design keeps it simple—just enough detail to generate interest while maintaining low cognitive load.

To introduce the "Explore GPTs" feature, ChatGPT leverages a tour component rather than a modal—a strategic choice that allows users to continue their workflow while subtly directing attention.

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Non-intrusive introduction to GPT-4o

The modal introduces users to the flagship LLM model, GPT-4o, highlighting its capabilities in a clear and concise manner. Instead of flooding users with excessive information, the design keeps it simple—just enough detail to generate interest while maintaining low cognitive load.

  • Focused messaging: The modal efficiently communicates what’s new and why it matters.
  • Minimal friction: A single, well-placed CTA (“Try it now”) encourages action without unnecessary complexity.
  • Distraction-free design: The modal appears centrally without interfering with the overall interface.
Non-intrusive introduction to GPT-4o

Smart use of a guided tour for feature discovery

To introduce the "Explore GPTs" feature, ChatGPT leverages a tour component rather than a modal—a strategic choice that allows users to continue their workflow while subtly directing attention.

  • Contextual & non-disruptive: Instead of interrupting the user’s session, the tooltip seamlessly integrates into the UI, ensuring smooth discovery.
  • High visibility without intrusiveness: The blue banner contrasts well against the dark background, making it noticeable but not intrusive.
  • Nudging without forcing: The approach respects user autonomy—users see the prompt but are not forced into engagement.
Smart use of a guided tour for feature discovery

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