Trigger in-apps based on users’ live emotions

In today’s world, user experience isn’t just about what people do – it’s about how they feel when doing it. Chameleon’s new feature, Moodboarding, introduces real-time onboarding reactions based on facial expression and biometric data.

Whether someone looks confused, stressed, or emotionally overwhelmed, you can now adjust their in-app experience to match their state of mind. This recipe shows you how to:

• Detect emotional signals during onboarding

• Segment users based on their emotional state

• Trigger the right support and content based on those signals

• A Chameleon account (Startup plan or above)

• A wearable device integration (Oura, Apple Watch, etc.)

• Access to webcam permissions for facial expression recognition

Enable Chameleon’s biometric data layer by connecting a supported wearable API (Oura Ring, Apple Health, or Fitbit). From the Chameleon Dashboard, go to Integrations > Biometric Sources and click "Connect."

Next, enable facial expression tracking via your app’s webcam integration (compatible with Chrome and Safari). Chameleon will request permission from the user before activating facial signals.

You’ll now be able to access data fields like:

• facial_expression: confusion

• stress_level: elevated

• cognitive_load: high

• emotional_state: overwhelmed

Head to the Segments section in your Chameleon Dashboard and click + Add Segment.

Segment 1: "Looks confused"

• Filter: facial_expression = confusion

Segment 2: "Stressed out"

• Filter: stress_level > 75

Segment 3: "At risk - emotional distress"

• Filter: emotional_state = overwhelmed

Create personalized Chameleon Experiences that respond to each segment’s emotional signals.

Group 1: Confused users

• Trigger a tooltip near the last hovered or clicked element

• Message: "Need a hand? Here's a quick tip."

• Action: Link to product tour or help doc

Group 2: Stressed users

• Pause remaining tooltips for 1 minute

• Trigger calming modal with microcopy: "Take a breath. You're doing great."

• Offer: Chat with support or revisit onboarding later

Group 3: Users showing emotional distress

• Auto-trigger support ticket in Intercom or Slack

• Show modal: "We noticed you're having a tough time. Want some help?"

• CTA: Schedule 1:1 onboarding or access human support

Track key metrics in your Chameleon analytics:

• Drop-off rate before and after tooltip trigger

• Average tooltip completion time by emotion segment

• Support tickets opened via Moodboarding auto-trigger

Use this data to fine-tune thresholds for stress/cognitive load and adjust tone/messaging.

With Moodboarding, you can finally respond to how your users feel — not just what they click. Build empathy into your onboarding and make your flows as adaptive as the humans using them.