Moz Product Tour
A series of Tooltips that introduce premium features to trial users. The Tour highlights valuable features...
Use Cases
Improve Trial Conversions
Turn valuable prospects into happy, long-term customers with personalized in-app communication
for Trial Conversions
- You prompt; AI builds upgrade modals, premium teasers, and conversion-focused surveys
- Smart targeting finds users ready to convert
- Turn more trials into customers with proven messaging and triggers
Lead free trials to upgrades through seamless messaging
Drive better user activation and feature usage with high-value but low-effort actions. Quickly get your users to moments of value and they'll never imagine a day without your app.
- Tailor in-app messages to match new users' needs
- Build smooth guidance that drives self-paced discovery
- Provide in-app support to reduce friction during the trial
Chameleon Mastery
Celebrate milestones with delightful animations. These Tours get a 45.03% completion rate, compared to 30% for those with a no-delight factor.
Create encouraging user flows throughout the trial
Help users make the best out of their free trial with easy-to-progress guides. Stay on top of feature engagement and prompt the plan that makes the most sense to increase engagement and conversion rates.
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Build onboarding tours that delight trial users
Are your trial users dropping off? Use Tours to clearly show what they are missing out on. Help them quickly realize how your product makes their job easier.Learn More → -
Craft personalized in-app messages
The trial phase should be smooth and enjoyable. Give contextual in-product tips that prevents your trial users from dropping off.Learn More → -
Get feedback on why users drop out
Find out exactly why users are not committing to your product and re-engage them. Create Microsurveys that are easy to answer and provide valuable insight.Learn More →
Use fine-tuned targeting for successful conversions
Leverage user data to tailor your guidance to your users' needs and ensure it unblocks and delights them. Identify the most valuable trial users to grow committed relationships.
- Track user actions to identify the most prospective customers
- Boost conversions with the right message, context, and location
- Trigger demos or a Calendly modal to help users get in touch
"In a short amount of time we've seen the number of trial users increase by 85%!"
Learn how to convert trial users into paying users in 4 easy steps
Pairs nicely with...
Integrations to take your conversion efforts further
Salesforce
Target prospects based on their key attributes as stored within your Salesforce account
Chili Piper
Schedule meetings between your sales reps and the most qualified leads, directly from your product
Intercom
Use Intercom audiences for targeting or start conversations with those who engage with a Tour
Trial Conversion Spotlight
How Moz and more use Chameleon to convert free users to paying customers
Chili Piper's Research Panel Recruitment Modal
Most research recruitment experiences read like they survived a legal review: they explain the study,...
Granola's Meeting Folder Embedded Banner
Granola's notes app knows something most tools ignore: there are better and worse moments to ask a user to...
Turn prospects into customers with trial conversion templates
🔓 Want to unlock [FEATURE]?
Sorry, that's not part of your current plan. Upgrade your plan to unlock it.
Gated feature upsell modal template
Prompt free users to upgrade by showing a clear, friendly message when they try to access a premium feature, making it easy for them to see the value and choose to upgrade or continue for free. Encourage conversions at the exact moment users are most interested in unlocking more functionality.
See Template
Get access to feature
Sorry, that's not part of your current plan. Upgrade your plan to unlock it.
Gated feature upsell tooltip template
Prompt users to upgrade their plan at the exact moment they try to use a premium feature by showing a helpful message and a clear upgrade button, making it easy for them to access more features.
See Template
Hurry! Time is running out. Our special offer ends soon. Don't miss out on this chance to save. Secure your deal today!
Upsell promotion template
Encourage users to upgrade by showing a timely in-app banner that highlights a limited-time offer and prompts them to choose a plan, creating urgency and making it easy to take action.
See Template
