Q1 2025 Wrapped: Smarter user experiences

This quarter was about giving you more power (with fewer clicks) and enabling smarter user experiences. From AI that suggests optimizations to style upgrades that won’t break your flow, here's what shipped in Q1 and what’s coming soon.

Get smart recommendations with AI to optimize your Experiences

Let’s face it, staring at a low-performing Experience and trying to fix it feels like being ghosted by your own data. Now, Chameleon gives you suggestions based on real usage patterns through AI recommendations. Whether it’s tweaking copy or changing triggers, you’ll get fast, practical ideas for what to improve.

Why it matters: copy is the #1 lever you have to engage users in-app. Good copy can be the difference between making someone smile or roll their eyes.

🧪 Try this

Review the AI recommendations on a recently published Experience and run through the suggestions. You can A/B test your original vs. the AI-enhanced version.

👇 Explore an interactive demo of AI recommendations.

Craft the perfect copy with Rich Text Editor

Hello, speedy and precise formatting. With the new Rich Text Editor, you can add bold, italics, headings, lists, and links directly from Step bodies. Simply highlight your text and apply formatting in a few clicks.

Why it matters: You can access formatting options, like lists or headings without hacking code. This enables faster, quicker formats while building out an Experience.

✅ Quick win

Refresh your text-heavy Tours in minutes: use lists for multi-step tasks, headings for easier comprehension, and link out to help docs when needed.

👇 Explore an interactive demo to see how you can always craft engaging copy in Chameleon.

Multi-Tenancy for increased security

Multi-Tenancy gives you more delineation between the data that might be loaded on the page for an end user. You can now target an Experience to a specific Tenant (Company) to limit the data you share when publishing Experiences.

Why it matters: This is a big deal for platforms with multiple customer environments or workspaces. It’s peace of mind for your security team and enables more control when targeting.

🔐 Available for Enterprise plans

Let your Account Manager know if you want to enable this feature on your account.

Theme Upgrades: Styling that sticks (and scales)

You’ve got Themes and Templates. Now they actually talk to each other. Save Gallery Templates to your Themes, making it easier to roll out consistent styling across Experiences every time you go live. Plus, Themes are now fully editable within the Builder, so you don’t have to bounce between tabs to adjust colors or padding.

Why it matters: You’re not just designing one Tour, you’re scaling a system. These updates bring more consistency for Designers and ease of use for anyone creating new Experiences.

⚡ Try this

Define your “Basic” Theme and save your most-used Templates to it. You can also have "Dark" and "Light" Themes and attach specific Templates to each.

👇 Explore an interactive demo of styling in Chameleon.

Cards, but easier to build

Cards are powerful. But when you struggle with styling or can’t adjust the right component, it’s friction city. So we reorganized the Topbar in the Builder and added a CSS GPT to help you build faster and clean up styling on the fly.

Why it matters: You want to focus on fine-tuning your copy and creating a delightful user experience, not having to adjust the border color on each Card.

⭐️ Pro move

Use the GPT styling assistant to create unique styles for your Cards: try out a new trend you saw in the wild or an old idea you weren't sure how to implement. It’s like having a front-end dev on call, minus the backlog.

👇 Explore an interactive demo of creating Cards in Chameleon.

What’s coming next?

Here’s what we’re working on behind the scenes and bringing to your Dashboards soon:

  • Agents (Feature Feedback Agent): A new way to gather structured insights and better understand why users love a feature and where some might struggle.

  • Themes 2.0: More control, more flexibility, and fewer workarounds to style Experiences.

  • Smart Segments: Leverage pre-defined audiences to engage users and increase engagement.

  • Companies View: Account-level views for company data, finally all in one place.

  • Performance improvements: We're working on improving the loading speed of your Segments and data in the Dashboard.

Explore AI & Agents in Chameleon

Let Chameleon run adoption for you

Chameleon is an advanced, specialized product adoption solution that's easy to use and sits comfortably in your stack. Unlike all-in-one solutions, we focus solely on in-app patterns, unlocking deeper functionality and faster innovation. Chameleon is the platform for modern product teams prioritizing great user experiences.

"By using Chameleon, our team can engage with users without relying on Engineering, which ultimately improves our KPIs. Our Product and Marketing team can directly affect the desired key results (e.g. activation, engagement, retention, conversion, expansion) through in-app communication and personalized email campaigns that lead to Chameleon experiences."
G2 Review - Verified user in Internet

🚀 Book a demo to explore how Chameleon can drive your product's success!

👉 If you need help deciding, check out our Buyers' Guide, which includes tips on running a successful evaluation and all the templates to help you make the right choice ✨

Want to see more?

Discover all the product updates and improvements we launched at Chameleon.

Boost product adoption and
reduce churn

Get started free in our sandbox or book a personalized call with our product experts