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Square's feature feedback form

See how Square uses a structured user feedback loop to assess its feature-market fit before broader rollouts.

Why this works:

Achieving PMF starts with reaching feature-market fit. Before a product can scale, every core functionality must meet user needs. Square is tackling this with a structured user feedback loop, designed to refine a specific feature and assess its feature-market fit before broader rollouts.

1. Lightweight and quick interaction

The survey allows users to rate their experience in seconds using the CSAT scale. By doing this, Square captures emotional sentiment without requiring long-form responses, increasing response rates.

2. Qualitative input for deeper insights

After selecting a score, users can optionally explain their rating, giving Square additional context without making the process feel like a chore.

3. Minimal disruption to workflow

The modal appears as an overlay rather than a full-screen takeover, keeping users in context and ensuring they can return to their tasks immediately.

4. No forced participation

The user has the option to engage or dismiss, keeping the experience low-pressure while still ensuring valuable data is collected from engaged users.

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