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4.4 stars on G2

Drive product adoption, just by talking

You speak. We build. Powered by AI, Chameleon will create your in-app campaigns, Demos, or promo assets and launch smart flows that evolve with your users.

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Trusted by leading SaaS companies to drive growth

You hate clunky in-app experiences

So do we, it’s time for a next-gen solution that feels native, looks great, and actually works as expected...
We’ve reimagined in-app campaigns with patterns like embedded banners, inline nudges, CMD+K, and interactive demos that are built to meet users where they are without breaking users' flow
We let AI handle the heavy lifting of your product adoption efforts with smart targeting, variant testing, survey summaries, and real-time suggestions.
We don’t try to do it allNo email. No push notifications. That's not our game. Just powerful, flexible in-app campaigns that meet users exactly where they are in your product, at the right time.

All the essentials. Plus what you didn't know was possible (until now)

Tours, tooltips, surveys, checklists – everything from product adoption 101. Plus AI that builds from voice, Demos that onboard users pre-signup, and insights that prove ROI.

Launch at the speed of speech
Launch at the speed of speech

Build tours, surveys, and interactive demos just by talking. The basics you need to drive product adoption, created 10x faster with AI.
Start onboarding before users signup
Start onboarding before users signup

Track which interactive demos grab their attention on the website. Personalize onboarding to match. Get to "aha!" faster because you know exactly what they're looking for.
Stop guessing what drives growth
Stop guessing what drives growth

Prove what actually works. Set Goals that matter: activation, feature adoption, revenue expansion. A/B test your Demos, Tours, and Banners to prove what actually works. Track impact from first demo view to paid upgrade.
From one recording to full GTM
From one recording to full GTM

With Campaign Kit, turn one feature walkthrough into Demos, Tours, docs, and social posts with AI. Every team aligned, every channel covered.
Build experiences that feel native
Build experiences that feel native

No pop-ups that feel glued on. Experiences that match your product exactly. Your colors, your fonts, your style. It'll be our secret you didn't code them yourself.
Smart timing, perfect targeting
Smart timing, perfect targeting

Target any element or audience. Trigger on real behavior. Set perfect timing. AI auto-creates segments. One click to launch targeted campaigns. Help when needed, invisible when not.

You get so much more than we could ever fit on one page

Chameleon goes deep; this is just a peek at everything you can do.

Alerts
Receive email or Slack notifications when Experiences are not seen or completed in a set time period.
Learn More
Experience Goals
Measure the effectiveness of Tours by using custom events to see if users later perform key actions.
Learn More
A/B Testing
Experiment with your Tours and Microsurveys. Analyze the results and push the best version.
Learn More
Performance Analysis
Review individual Experiences' performance as a timeline graph, funnel view, or by completion.
Learn More
AI Assistant
Improve or generate content for Experiences. Turn help articles into bullets, or change the tone of copy.
Learn More
Content Personalization
Use user variables to personalize your Experience content, or show on user specific URLs.
Learn More
User Tagging
Tag users through CSV uploads, or automatically tag them upon button click to create audiences.
Learn More
Experience Tagging
Easily organize your team's efforts by adding Tags to any Experience you create.
Learn More
Localization
Show Experiences in your users' language. Upload transcription files directly to Chameleon.
Learn More
Accessibility
Chameleon meets accessibility standards with focus management, tab traps, and image labeling.
Learn More
Element selection
Position or trigger in-app messages based on elements in your app. Supports Shadow DOMs and SPAs.
Learn More
Restful and JS API
Send data in/out of Chameleon. Use it to manage Experiences or create webhooks.
Learn More
Google OAuth
Use your Google for Work account to enable your team to access your Chameleon Dashboard securely.
Learn More
Two-Factor Authentication
Add 2FA to your account to add another layer of protection to your Chameleon account on all plans.
Learn More
Grouped Filters
Combine different filters into multiple groups and define Audience Segments in Chameleon.
Learn More
Rate Limiting
Manage what Experiences users see, then throttle how often and how many are shown.
Learn More
Element Rules
Leverage up to two on-page elements to control where, and if, Experiences should display.
Learn More
Recurrence
Control how often a Tour or a Microsurvey should repeat for a user based on actions and intent.
Learn More
Templates
Build faster with over 50 pre-made Templates. Or create your own to reuse for your org's use cases.
Learn More
Custom CSS
Take styling to the next level with optional custom CSS. Ensure every message you show looks native.
Learn More
Inline Positioning
Show Launchers from embedded elements in your app. Create guidance that sparks engagement.
Learn More
Activity Feed
Review all changes to Experiences. Leave comments so teammates can quickly understand what's different.
Learn More
Review Changes
See a side-by-side comparison of edited Experiences and let admins decide which version will go live.
Learn More
On-page Triggers
Show your Tours after a timed delay, upon click/hover, or add an icon to nudge users to learn more.
Learn More
Experience Branching
Trigger further Experiences for select groups of users. Or re-target users based on their engagement.
Learn More
Mobile Filters
Display Experiences on mobile devices by leveraging a single filter in your Segments.
Learn More
Debug Script
Use our console Debugger tool to get troubleshoot Experiences that are not displaying as expected.
Learn More
Analytics Integrations
Two-way integrations with your favorite tools, including Heap, Mixpanel, Amplitude, and GA4.
Learn More
CDP Integrations
Install in a few clicks and import/send user properties with Segment and Freshpaint.
Learn More
Reverse ETL Integrations
Sync data from your warehouse to Chameleon for deeper targeting with Hightouch or Census.
Learn More
Additional Actions
Launch Chili Piper modals, start Intercom live chats, open Figma files, and more from button clicks.
Learn More
Segmentation
Deliver targeted and personalized Experiences to every user. Create and deliver segmented messages.
Learn More
SOC 2, GDPR, and CCPA
Chameleon is committed to privacy and security and is fully compliant with EU and US regulations.
Learn More
Smart Delay
Trigger Tours and Microsurveys when there's a break in the action and users are most receptive.
Learn More
Alerts
Receive email or Slack notifications when Experiences are not seen or completed in a set time period.
Learn More
Experience Goals
Measure the effectiveness of Tours by using custom events to see if users later perform key actions.
Learn More
A/B Testing
Experiment with your Tours and Microsurveys. Analyze the results and push the best version.
Learn More
Performance Analysis
Review individual Experiences' performance as a timeline graph, funnel view, or by completion.
Learn More
AI Assistant
Improve or generate content for Experiences. Turn help articles into bullets, or change the tone of copy.
Learn More
Content Personalization
Use user variables to personalize your Experience content, or show on user specific URLs.
Learn More
User Tagging
Tag users through CSV uploads, or automatically tag them upon button click to create audiences.
Learn More
Experience Tagging
Easily organize your team's efforts by adding Tags to any Experience you create.
Learn More
Localization
Show Experiences in your users' language. Upload transcription files directly to Chameleon.
Learn More
Accessibility
Chameleon meets accessibility standards with focus management, tab traps, and image labeling.
Learn More
Element selection
Position or trigger in-app messages based on elements in your app. Supports Shadow DOMs and SPAs.
Learn More
Restful and JS API
Send data in/out of Chameleon. Use it to manage Experiences or create webhooks.
Learn More
Google OAuth
Use your Google for Work account to enable your team to access your Chameleon Dashboard securely.
Learn More
Two-Factor Authentication
Add 2FA to your account to add another layer of protection to your Chameleon account on all plans.
Learn More
Grouped Filters
Combine different filters into multiple groups and define Audience Segments in Chameleon.
Learn More
Rate Limiting
Manage what Experiences users see, then throttle how often and how many are shown.
Learn More
Element Rules
Leverage up to two on-page elements to control where, and if, Experiences should display.
Learn More
Recurrence
Control how often a Tour or a Microsurvey should repeat for a user based on actions and intent.
Learn More
Templates
Build faster with over 50 pre-made Templates. Or create your own to reuse for your org's use cases.
Learn More
Custom CSS
Take styling to the next level with optional custom CSS. Ensure every message you show looks native.
Learn More
Inline Positioning
Show Launchers from embedded elements in your app. Create guidance that sparks engagement.
Learn More
Activity Feed
Review all changes to Experiences. Leave comments so teammates can quickly understand what's different.
Learn More
Review Changes
See a side-by-side comparison of edited Experiences and let admins decide which version will go live.
Learn More
On-page Triggers
Show your Tours after a timed delay, upon click/hover, or add an icon to nudge users to learn more.
Learn More
Experience Branching
Trigger further Experiences for select groups of users. Or re-target users based on their engagement.
Learn More
Mobile Filters
Display Experiences on mobile devices by leveraging a single filter in your Segments.
Learn More
Debug Script
Use our console Debugger tool to get troubleshoot Experiences that are not displaying as expected.
Learn More
Analytics Integrations
Two-way integrations with your favorite tools, including Heap, Mixpanel, Amplitude, and GA4.
Learn More
CDP Integrations
Install in a few clicks and import/send user properties with Segment and Freshpaint.
Learn More
Reverse ETL Integrations
Sync data from your warehouse to Chameleon for deeper targeting with Hightouch or Census.
Learn More
Additional Actions
Launch Chili Piper modals, start Intercom live chats, open Figma files, and more from button clicks.
Learn More
Segmentation
Deliver targeted and personalized Experiences to every user. Create and deliver segmented messages.
Learn More
SOC 2, GDPR, and CCPA
Chameleon is committed to privacy and security and is fully compliant with EU and US regulations.
Learn More
Smart Delay
Trigger Tours and Microsurveys when there's a break in the action and users are most receptive.
Learn More
Alerts
Receive email or Slack notifications when Experiences are not seen or completed in a set time period.
Learn More
Experience Goals
Measure the effectiveness of Tours by using custom events to see if users later perform key actions.
Learn More
A/B Testing
Experiment with your Tours and Microsurveys. Analyze the results and push the best version.
Learn More
Performance Analysis
Review individual Experiences' performance as a timeline graph, funnel view, or by completion.
Learn More
AI Assistant
Improve or generate content for Experiences. Turn help articles into bullets, or change the tone of copy.
Learn More
Content Personalization
Use user variables to personalize your Experience content, or show on user specific URLs.
Learn More
User Tagging
Tag users through CSV uploads, or automatically tag them upon button click to create audiences.
Learn More
Experience Tagging
Easily organize your team's efforts by adding Tags to any Experience you create.
Learn More
Localization
Show Experiences in your users' language. Upload transcription files directly to Chameleon.
Learn More
Accessibility
Chameleon meets accessibility standards with focus management, tab traps, and image labeling.
Learn More
Element selection
Position or trigger in-app messages based on elements in your app. Supports Shadow DOMs and SPAs.
Learn More
Restful and JS API
Send data in/out of Chameleon. Use it to manage Experiences or create webhooks.
Learn More
Google OAuth
Use your Google for Work account to enable your team to access your Chameleon Dashboard securely.
Learn More
Two-Factor Authentication
Add 2FA to your account to add another layer of protection to your Chameleon account on all plans.
Learn More
Grouped Filters
Combine different filters into multiple groups and define Audience Segments in Chameleon.
Learn More
Rate Limiting
Manage what Experiences users see, then throttle how often and how many are shown.
Learn More
Element Rules
Leverage up to two on-page elements to control where, and if, Experiences should display.
Learn More
Recurrence
Control how often a Tour or a Microsurvey should repeat for a user based on actions and intent.
Learn More
Templates
Build faster with over 50 pre-made Templates. Or create your own to reuse for your org's use cases.
Learn More
Custom CSS
Take styling to the next level with optional custom CSS. Ensure every message you show looks native.
Learn More
Inline Positioning
Show Launchers from embedded elements in your app. Create guidance that sparks engagement.
Learn More
Activity Feed
Review all changes to Experiences. Leave comments so teammates can quickly understand what's different.
Learn More
Review Changes
See a side-by-side comparison of edited Experiences and let admins decide which version will go live.
Learn More
On-page Triggers
Show your Tours after a timed delay, upon click/hover, or add an icon to nudge users to learn more.
Learn More
Experience Branching
Trigger further Experiences for select groups of users. Or re-target users based on their engagement.
Learn More
Mobile Filters
Display Experiences on mobile devices by leveraging a single filter in your Segments.
Learn More
Debug Script
Use our console Debugger tool to get troubleshoot Experiences that are not displaying as expected.
Learn More
Analytics Integrations
Two-way integrations with your favorite tools, including Heap, Mixpanel, Amplitude, and GA4.
Learn More
CDP Integrations
Install in a few clicks and import/send user properties with Segment and Freshpaint.
Learn More
Reverse ETL Integrations
Sync data from your warehouse to Chameleon for deeper targeting with Hightouch or Census.
Learn More
Additional Actions
Launch Chili Piper modals, start Intercom live chats, open Figma files, and more from button clicks.
Learn More
Segmentation
Deliver targeted and personalized Experiences to every user. Create and deliver segmented messages.
Learn More
SOC 2, GDPR, and CCPA
Chameleon is committed to privacy and security and is fully compliant with EU and US regulations.
Learn More
Smart Delay
Trigger Tours and Microsurveys when there's a break in the action and users are most receptive.
Learn More
Alerts
Receive email or Slack notifications when Experiences are not seen or completed in a set time period.
Learn More
Experience Goals
Measure the effectiveness of Tours by using custom events to see if users later perform key actions.
Learn More
A/B Testing
Experiment with your Tours and Microsurveys. Analyze the results and push the best version.
Learn More
Performance Analysis
Review individual Experiences' performance as a timeline graph, funnel view, or by completion.
Learn More
AI Assistant
Improve or generate content for Experiences. Turn help articles into bullets, or change the tone of copy.
Learn More
Content Personalization
Use user variables to personalize your Experience content, or show on user specific URLs.
Learn More
User Tagging
Tag users through CSV uploads, or automatically tag them upon button click to create audiences.
Learn More
Experience Tagging
Easily organize your team's efforts by adding Tags to any Experience you create.
Learn More
Localization
Show Experiences in your users' language. Upload transcription files directly to Chameleon.
Learn More
Accessibility
Chameleon meets accessibility standards with focus management, tab traps, and image labeling.
Learn More
Element selection
Position or trigger in-app messages based on elements in your app. Supports Shadow DOMs and SPAs.
Learn More
Restful and JS API
Send data in/out of Chameleon. Use it to manage Experiences or create webhooks.
Learn More
Google OAuth
Use your Google for Work account to enable your team to access your Chameleon Dashboard securely.
Learn More
Two-Factor Authentication
Add 2FA to your account to add another layer of protection to your Chameleon account on all plans.
Learn More
Grouped Filters
Combine different filters into multiple groups and define Audience Segments in Chameleon.
Learn More
Rate Limiting
Manage what Experiences users see, then throttle how often and how many are shown.
Learn More
Element Rules
Leverage up to two on-page elements to control where, and if, Experiences should display.
Learn More
Recurrence
Control how often a Tour or a Microsurvey should repeat for a user based on actions and intent.
Learn More
Templates
Build faster with over 50 pre-made Templates. Or create your own to reuse for your org's use cases.
Learn More
Custom CSS
Take styling to the next level with optional custom CSS. Ensure every message you show looks native.
Learn More
Inline Positioning
Show Launchers from embedded elements in your app. Create guidance that sparks engagement.
Learn More
Activity Feed
Review all changes to Experiences. Leave comments so teammates can quickly understand what's different.
Learn More
Review Changes
See a side-by-side comparison of edited Experiences and let admins decide which version will go live.
Learn More
On-page Triggers
Show your Tours after a timed delay, upon click/hover, or add an icon to nudge users to learn more.
Learn More
Experience Branching
Trigger further Experiences for select groups of users. Or re-target users based on their engagement.
Learn More
Mobile Filters
Display Experiences on mobile devices by leveraging a single filter in your Segments.
Learn More
Debug Script
Use our console Debugger tool to get troubleshoot Experiences that are not displaying as expected.
Learn More
Analytics Integrations
Two-way integrations with your favorite tools, including Heap, Mixpanel, Amplitude, and GA4.
Learn More
CDP Integrations
Install in a few clicks and import/send user properties with Segment and Freshpaint.
Learn More
Reverse ETL Integrations
Sync data from your warehouse to Chameleon for deeper targeting with Hightouch or Census.
Learn More
Additional Actions
Launch Chili Piper modals, start Intercom live chats, open Figma files, and more from button clicks.
Learn More
Segmentation
Deliver targeted and personalized Experiences to every user. Create and deliver segmented messages.
Learn More
SOC 2, GDPR, and CCPA
Chameleon is committed to privacy and security and is fully compliant with EU and US regulations.
Learn More
Smart Delay
Trigger Tours and Microsurveys when there's a break in the action and users are most receptive.
Learn More

From first click to full adoption, see how our customers win

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Drata logo
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Fivetran logo
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Vitally logo
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"Overall, Chameleon has paid itself multiple times over."
Josh Suess, Senior Director of Digital Service Strategy
Read Case Study
AvidXchange team

Security

Enterprise secure. Startup fast.

Security isn’t an afterthought, it’s built in. We keep your data safe, your systems stable, and your team confident, all while moving faster than the old-school DAPs.

Learn more
Enterprise secure. Startup fast.
SOC 2 Type II compliant
Enterprise secure. Startup fast.
GDPR Compliant
Enterprise secure. Startup fast.
PCI-Compliant With Stripe
Enterprise secure. Startup fast.
CCPA Compliant

Frequently Asked Questions

Chameleon stands apart by focusing on native-feeling, non-disruptive in-app experiences that blend seamlessly into your product. While traditional DAPs like Appcues or Pendo often rely on pop-ups or overlays, Chameleon prioritizes embedded, context-aware elements—like banners and checklists—that enhance existing flows rather than interrupt them. It’s built for teams who value UX and want full control to personalize user journeys without compromising the product experience.
Yes! Chameleon is designed to fit seamlessly into your existing stack. It offers robust integrations with analytics platforms, CRMs, feature flag tools, data warehouses, and more—so you can trigger experiences based on real-time data, personalize content, and measure impact across your workflow. No need to rip and replace—just enhance what you already use.
With Chameleon, you can create a range of customizable, native-feeling experiences—like onboarding checklists, embedded banners, product tours, microsurveys, and launch announcements. These are all built to guide users, drive adoption, and deliver value—without interrupting the product experience. Everything is fully controllable, so you can target specific segments, set precise triggers, and design flows that feel like a natural part of your app.
Very granular. Chameleon gives you deep control over who sees what, when, and where. You can target experiences based on user attributes, behaviors, page URLs, custom events, or even specific CSS elements. You can also customize design down to the pixel, apply themes, and use advanced display rules—like rate limiting and element matching—to protect the user experience. It's built for teams that care about precision and polish.
Chameleon offers hands-on, responsive support tailored to your needs. You’ll have access to a rich knowledge base, in-app guidance, and email support. For larger teams or complex use cases, Chameleon provides strategic onboarding, personalized training, and ongoing success check-ins to help you get the most out of the platform.
Absolutely. Chameleon offers migration support to help you transition smoothly from tools like Appcues, Pendo, or others. Our team can guide you through replicating key experiences, mapping data, and optimizing flows for better performance—so you don’t just copy-paste, you level up.
4.4 stars on G2
Break up with basic in-apps. Let's talk smart product adoption that works.
Get Started Free
Book a Demo