Continuous Feedback Customer Effort Score (CES) 101: What It Is, How to Collect It and Apply It Your guide on how to use Customer Effort Score to gather feedback, increase customer loyalty, and build better products. Ray Slater Berry 13 min read
Product Adoption 8 Product Engagement Mistakes You Should Never Make Keeping product engagement on the right track to ensure customers are delighted at every touchpoint is of the utmost importance for every product team. Learn about the most common mistakes and how to avoid them. Ahmad Benny 12 min read
UX How to Leverage Behavioral Analytics to Optimize User Experience Behavioral analytics give insight into users interacting with your product. Here, we show you the five steps of using analytics to improve user experience. Mohamed Sehwail 15 min read
Product Management 5 Collaboration Strategies to Elevate the Performance of Your Product Team A whole team needs to be able to communicate effectively and operate as a unit towards a common goal. Here are the five essential collaboration strategies that will help you manage the relationships and achieve greater results. Chris Starkhagen 10 min read
Product Adoption How to Build a User Engagement Strategy in 6 Steps Explore tools and tactics for an effective user engagement strategy, understand critical engagement metrics to look out for, and identify how to retain more customers. Learn from examples and insights from Pushwoosh, PromoPrep, Spacer, and Better Proposals. Ray Slater Berry 13 min read
User Onboarding In-app tutorials: how to guide your users to product adoption In-app tutorials are crucial for kick-starting long-term relationships with new users. Here’s how you can keep users around from hello. Ray Slater Berry 15 min read
Growth User Activation: Your Guide to Mapping, Measuring, and Improving Activation Flow User activation is one of the most important elements of product growth. We walk you through what it is, how to measure it, and how to improve it, featuring insights from Growth University and Userlist. Nadja Bozovic 13 min read
Announcements Announcing Chameleon’s SOC 2 Type II certification The Chameleon team knows the importance of data and system security and we are committed to upholding the trust our customers place in our software. Learn what this SOC 2 certification means for you and your users. Pulkit Agrawal 4 min read
Product Marketing 5 Overlooked Aspects of a Stellar Buying Experience In a journey from being unaware of your product to becoming your happy customer, the buyers usually take a few steps. Make sure none of the important aspects of their experience fall through the cracks. Elen Udovichenko 8 min read
User Onboarding A Complete Guide to User Onboarding UX Design & Patterns Retain more customers when you follow this guide to user onboarding UX patterns and design that people can follow intuitively. Ray Slater Berry 16 min read
Feature Engagement What is fake door testing? Fake door tests gather insights to validate an opinion, feature, or product idea. They show something that doesn’t exist to win (or dissuade) build buy-in Ray Slater Berry 14 min read
UX Improve Your Product Experience with These 10 Free UI Kits Customizable UI kits can help you save time and resources for prototyping, idea validation, feedback collection, new feature development, or product iteration. Hannah Beazley 9 min read
Product Management 5 Decision-Making Hacks for Product Managers The success of a product depends on making the right decisions at the right time. Here are five decision-making tips that can help you level up your product management game. Tim Ferguson 7 min read
Product Marketing Product Positioning: 5 Steps to Getting it Right Effective positioning helps you communicate clearly with your target audience. Here are some ways you can help prospects immediately understand what your business is all about. Hannah Beazley 12 min read
Growth Prioritize Your Funnel For Successful User Segmentation During Rapid Growth As you grow, your Sales team will be flooded by leads. Segmenting them the right way can help you build the structure to sustain momentum. Rahul Reddy 6 min read
Growth Community-Led Growth: The Future of Product Success? Featuring advice, observations, and insights of product and community experts from Roadmunk, Crossbeam, Typeform, Banzai, Elpha, and Chameleon Nadja Bozovic 17 min read
UX User Journey Mapping: A SaaS Guide to Building Customer-Centric Experiences Let us unpack user journey mapping and walk you through collecting actionable user research data you can implement to increase retention rates for your SaaS. Ray Slater Berry 13 min read
Product Marketing Micro-Conversions vs. Macro-Conversions: How to Take Small Steps for Big Wins Micro-conversions in product are often overlooked. This article will reprioritize how you assess those tiny steps towards big, ROI-centric goals. Ray Slater Berry 13 min read
Feature Engagement How to Build an Engaging Product Walkthrough (With Examples) Our guide to successful product walkthroughs that boost retention and engagement 17 min read
Product Management Product Discovery Process: Everything Product Managers Need to Know Having a solid discovery process in place makes it easier to focus on developing products and features that will address your user needs and generate results. Hannah Beazley 10 min read
User Onboarding First-Time User Experience (FTUE): Why It Matters & How to Improve It Learn why first-time user experience is important, how to create an effective onboarding strategy, and which SaaS best practices you can apply to your product. Nadja Bozovic 13 min read
Growth 4 Content Strategies to Increase Product Engagement and Retention Content marketing isn't there to just bring in new users – the most successful SaaS companies use it to engage and retain their long-time customers too. Brian Dean walks you through four strategies you can steal. Brian Dean 7 min read
The Complete Guide on Jobs To Be Done in User Onboarding Considering using the Jobs to be Done (JTBD) framework to build better user experiences? Step right this way, we’ve done the heavy-lifting to make your job easier. With expert insights from ProductLed and Growth Sandwich. Ray Slater Berry 19 min read
Product Management Why Spotify Squads Are a Popular Failure for Product Teams Explore the Spotify Squad framework, how Spotify incorporated it, the product development methods it helped with, and why today the $50 billion company has abandoned this organizational model. Plus, what you can learn from its failure. Ray Slater Berry 15 min read
Feature Engagement How to find your product's "Aha" moment, test it, and improve it for retention he "aha!" moment is the goal of any great user onboarding flow! Learn how to find yours and keep users around for longer. Pulkit Agrawal 15 min read
Surveys How In-App Customer Needs Assessments Make Life Easier for Product Marketers Learn how to collect feedback on how to improve while users actively use your product. In-app customer needs assessments are quick to run and provide a ton of value. Stefan Debois 8 min read
Product Management The Product Manager’s Guide to Flexible Roadmaps Product roadmaps need to be flexible, agile, and include your users. Learn how to create a successful roadmap in this guide – with insights from Productboard and Maze. Ray Slater Berry 18 min read
Product Management Product-Market Fit: Why Disappointed Users Are a Good Thing How do you determine, measure, and build products people can’t live without? With the right product-market fit. Ray Slater Berry 19 min read
Product-led growth Product-Led Go-To-Market Strategy: Your Resources Cheatsheet In this article, you will get all the templates, worksheets, tools, videos, and examples you need to do a great job with your PLG go-to-market strategy. Nicolas MĂ©rouze 10 min read
User Onboarding An Intro to Using Qualitative Research to Improve User Onboarding We take you through the types of qualitative research you can conduct and examine how it ties in with user onboarding. Molly Stovold 6 min read
