PLG Product-led growth: definition, examples & framework for high acquisition & retention Product-led growth (PLG) sees users experience product value through free trials or freemium plans — having your product sell itself. Kirsty Finlayson 32 min read
Announcements Introducing Embeddables: a new, more native pattern for product adoption Today we welcome Embeddables to Chameleon. Learn how these customizable, non-intrusive patterns will help you drive effective user onboarding and feature adoption. Pulkit Agrawal 6 min read
User Onboarding User Onboarding Metrics, KPIs, and Benchmarks: A Comprehensive Guide Think you know your user onboarding metrics? This guide by Pulkit Agrawal, CEO and Co-Founder @ Chameleon, digs into the metrics you need to know according to your growth stage. We'll share our top tips and tactics for finding wins along the way too. Dive in! Pulkit Agrawal 16 min read
News 2023 in Review: top releases for effortless product adoption See our most impactful releases from the past year that help you drive better product adoption Sonia 6 min read
Announcements Celebrating an Exception-Free SOC2 Type II Hat-trick We are thrilled to announce that for the third consecutive year, Chameleon has achieved an exception-free SOC2 Type II report, certifying our excellent security and privacy protocols. We’re also announcing additional security measures... Pulkit Agrawal 5 min read
User Onboarding User onboarding still isn't good enough, but here's how it's changing The top trends in how user onboarding is improving and how to stay up to speed on changing user expectations and UX patterns in 2024. Pulkit Agrawal 11 min read
Announcements Introducing HelpBar: Universal Search, Built for SaaS Seamlessly add Command + K search to your product to amplify help resources, streamline onboarding, and reduce support costs—all for free. Discover why we built HelpBar and how it can help you grow. Pulkit Agrawal 5 min read
News Q3 Release Roundup: Elevating Product Adoption and Making Users Happy Discover some of our most exciting product releases from the past three months Sonia 3 min read
Best Practices How To Exorcise Spooky In-App UX From Your App Join us on a haunted journey as we encounter three spooky in-app characters; you’ll meet zombie messages, haunted product tours, and destructive goblin UX lurking in the depths. Kirsty Finlayson 4 min read
PLG Product Service Management: Bridging End Users and Product Teams for Growth Explore the role of a product service manager in driving customer satisfaction, business growth, and product success in changing market conditions. Ella Webber 8 min read
Product Adoption 10 Key SaaS Product Metrics to Track (+ Best Practices for Measuring) Want to understand your product’s performance strategically? Track these 10 product metrics and learn the best practices to interpret them well. Ella Webber 11 min read
Product Management Product Benchmarking: 5 Steps to Get Ahead of the Competition Struggling to stand out in a saturated market? Our guide on product benchmarking will help you identify gaps, improve your product roadmap, and outperform your competition. Ella Webber 9 min read
Product Adoption Your All-Inclusive Guide on Product Adoption Product adoption happens when users identify the value of your product and integrate it into their workflows. Here's everything you need to know to help them succeed faster. Nadja Bozovic 22 min read
User Onboarding How to Optimize The Mobile App Onboarding Process Engage more people with an optimized mobile user onboarding process-here’s how you do it. Camila Cury 17 min read
User Onboarding 8 Types of user onboarding and why you need them to fuel PLG Yoel Eliat, PLG expert and author of the Everything Product Substack, talks about how to nail your user onboarding and UX Yoel Eilat 12 min read
PLG Product Led Onboarding: Best Practices, Tools & Examples Heard about product-led onboarding and what to join the fun? You’re in luck, we’re running through what it is and how you can do it in this article—join us! Ella Webber 19 min read
Product-led growth Product-led Sales: How You Can Merge Product-Led and Sales Led Strategies Product-led or sales-led? That’s the question in SaaS sales right now, and we’ve got all the answers to help you decide in this article. Ray Slater Berry 11 min read
UX User Friction in Product Design: Replacing Bad Friction with Good Friction User friction is always considered to be bad, but that’s not the full story. Find out about how good friction helps engage your users in this article. Ella Webber 10 min read
UX How to Use AI for UX Design: Tips and Tools for Product Teams in SaaS AI is here, and it’s here to stay. Copy creation, image generation, user feedback analysis; the list of uses is expansive. Find out more in this article. Ella Webber 10 min read
Self-Serve Support How to create an effective in-product help menu for better user support Discover help menu design strategies, menu navigation tips, and help page examples. Learn how to enhance onboarding user flows, increase user adoption rate, and leverage in-product messaging for a self-service product experience. Ray Slater Berry 8 min read
Analytics Heap vs Google Analytics: Which one is right for you? Deciding between the two? Understand the difference between product and marketing analytics tools and find out where your team needs to go for the right user data. Camila Cury 6 min read
UX 9 Ways to Improve UX Writing and Your In-App Messages We’ve rounded up nine ways you can improve your UX writing and keep your in-app messages clear, effective, and loveable 💚 Ray Slater Berry 9 min read
Product-led growth 8 Product Led Growth (PLG) Principles to Accelerate Adoption Unsure where to start in your product-led growth planning? Start right here! We’re covering everything for building a smooth PLG strategy. Ray Slater Berry 16 min read
Product-led growth Product-Led Customer Success: How Customer Service & PLG Work Together Product-led customer success is a scalable and efficient way to meet user wants and needs—read on to find out why you need a CS team in your organization. Ray Slater Berry 12 min read
Product Management A Product Manager’s Guide to Choosing a Product-Led Go-To-Market Model PLG isn't just a buzzword, working this framework into how you bring your products to market can dramatically decrease the time and resources it takes to pull off a successful launch. Sound appealing? Read on. Ray Slater Berry 14 min read
Continuous Feedback Insight-Driven Decision-Making: Continuous Research for PMs Want to make better decisions faster? Continuous research is how product teams do just that—discover the benefits and trends in this article. Ella Webber 11 min read
Product Marketing Why Chili Piper’s CPO is taking over as CMO for 12 months Alina Vandenberghe is Co-Founder, Co-CEO, and CMO at Chili Piper. She’s passionate about building fun SaaS products to solve hard problems and a company where employees thrive. Today, Chili Piper is on track to IPO, and Alina believes that becoming a great Marketer will help them get there faster. Learn why and how Alina is making this critical shift. Alina Vandenberghe 7 min read
Why Your Cookie Banner Isn’t Because of GDPR & How to Ensure Data Privacy Compliance What are the new laws around data privacy, and how can you make sure you're staying compliant? Discover everything you need to know from our guest writer, Ray Mina, Head of Marketing at Freshpaint. Ray Mina 8 min read
User Onboarding 12 Strategies to optimize SaaS user onboarding: A guide for SaaS businesses A great onboarding flow is the key to turning new users into loyal fans. Dive into this guide to discover proven strategies for improving user onboarding for your SaaS business. Mike Fiorillo 19 min read
UX Top 8 UX Patterns to Deliver Contextual Help Within Your Product Contextual help offers quick support to help users get the best out of your product without reading lengthy documentation. Learn more about it here. Ray Slater Berry 10 min read
